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Earlier this month, Entertainment Edinburgh opened on Bread Street. Founded by the 37-year-old, now a lawyer at the court for 10 years, Entertainment Edinburgh is an agency dedicated to the representation and advice of people working in the arts.
Recalling his origins, Boyd recalls, âI started at The Playhouse in 2005 when I was in second year in law school. had gone to the borders to do my legal internship. “
He continues, âBefore I graduated, I was encouraged to become a Front of House shop steward – The Playhouse was about to be sold by Live Nation to ATG and there were a lot of layoffs planned. While I was studying law, the pressure was on me. to do it and I felt obligated, but I also remember seeing shows like The Lion King and Mary Poppins coming to Edinburgh for the first time. was involved even in their work. “
This realization not only sparked the idea of ââan agency, but also allowed Boyd to please both of his loves simultaneously.
Trained at Duddingston Primary and then at Portobello High, he reveals that he originally saw music as his path to show business.
He explains: âAt school, music was one of my strongest subjects. I started playing the piano at the age of eight and in high school I played the saxophone, which became my first instrument. I was going to study at the Glasgow Conservatory after school, but I worked with a guy, who wrote jingles for Real Radio, and he kind of put me off. “
It was then that his thoughts turned to the law, although music remained his hobby.
âI’ve always been interested in the law, especially the judicial side of things. I read a lot of Point Crime novels when I was younger and I liked Judge John Deed on TV. I think that I was drawn to this because especially the criminal court is quite theatrical in terms of the dress and the form it takes, you describe actual stories to determine what happened, it can be quite dramatic. “
He quickly discovered, however, that life in the justice system isn’t always as glamorous as his favorite maverick TV judge might make it appear.
âThe act of dealing with a live case can be quite daunting – you have to do everything in your power to get the right outcome for your client. In a complex case, there may be a lot of paperwork to fill out, figuring out how they fit into your client’s case and how you respond to them. And there are always delays because the procedural dates are fixed in advance. “
Despite this, he describes it as “a very pleasant job”.
Fully qualified in 2011, for two and a half years Boyd has had his own firm, Joseph G Boyd & Company Court Lawyers. It is this experience that he will put to good use in his new business.
“I want to provide a local and efficient service to aspiring artists and organizations operating in the entertainment and sport industries – I was the manager of the Edinburgh City Football Club and I also want to get involved in disciplinary courts,” said he declared.
The launch also comes at an opportune time, with no more legal and practical advice required in the entertainment world until August as the capital hosts the world’s largest celebration of the arts, albeit on a slightly larger scale. modest this year.
âEntertainment Edinburgh will provide a resource in the heart of the city of festivals. Instead of people having to go elsewhere to get that kind of advice, representation and service, I can provide that at the point of source – in Edinburgh, for Edinburgh, from Edinburgh. “
With the Fringe now underway after a year off, Boyd believes it’s times like this that his agency will really make sense.
âHosting a show at the Fringe isn’t just about going up to Edinburgh with your tent anymore. Edinburgh is a beautiful city but it is very unique, you have to research places, the best way to market your show, where you will be staying and then when you have a plan come to Entertainment Edinburgh and we will make it happen for you.
âAs a business run by someone who was born and raised in the city, and who knows it inside out, in addition to dealing with the contractual and legal side of things, I can also take a holistic when giving advice on the practical aspects of staging a production, especially for those who might need advice on locations, accommodation, etc.
He continues, âThe primary area of ââconcern for anyone appearing at The Fringe is the arrangement they have with the person, place or organization they are contracting with – the commercial contract.
“There are different contracts that people sign every day of their lives whose ramifications they understand, whether it is the contract they sign when they get a new job or open a bank account, but business contracts are very different with a lot of pitfalls You have to make sure the right things are in it and it is important for marginal artists in particular to know exactly what they are getting themselves into as they tend to work on a limited budget.
âGetting it right at the start will save you from having to deal with a lot of disruption and cost at the end. If you take it seriously, that everything is pointed and crossed out at the beginning, you can benefit from the experience and avoid the traps later. “
The agency’s ability to handle all aspects of any required legal work will be unique in the capital, Boyd’s believes.
âWhat I have, what other agencies don’t have, is a sister law firm that can do any formal legal work,â he explains, âessentially it will be done in-house. rather than outsource it, which could be more disruptive and Entertainment Edinburgh will be a one-stop-shop for legal and practical advice for local bands and acts not only at Fringe time, but when organizing shows in the capital all year round.